For employers, this translates to:

Corporate wellness programs provide a bounty of benefits for employees as well. These include:

As a result, a test that may not be cost-effective for society at large in detecting preventable illnesses is still offered upon request or on corporate demand. Sometimes the nature of an individual's job demands that the medical establishment goes the extra mile to detect illnesses, as is the case with pilots, astronauts, and corporate executives.

To explain the concept better, let's look at the current approach to Heart attacks, breast cancers, and strokes (brain attacks) - the leading causes of death in the US. The usual practice is to initiate mammography (a test for detecting early breast cancer in women) at age 40 and every 1-2 years. For the entire society, this approach may be more cost-effective for the nation's economy but for a given individual with a strong family history, beginning this test earlier and doing it more frequently can make the difference between life and death.

Let's look at another scenario - the issue of heart attacks and strokes. If one's father, grandfather, and other close relatives have been known to have heart attacks and strokes in their 40's and 50's, why wait till you get to that age range before initiating steps to prevent these illnesses? If you are at increased risk, the sooner you get screened, the better the outcome of any necessary therapy.